ai, marketing tools, 

With tools left and right advertising their artificial intelligence capabilities, it’s easy to get confused about which AI marketing tool to choose.

But instead of looking at tools that offer a “complete AI solution,” it might be better to explore options with more nuanced use cases that meet your exact marketing needs.

That’s why we’ve curated a list that spotlights the best AI marketing tools in specific applications. Read on to find answers that even AI might not give you.

Further Reading

• Want to use AI for sales calls? Explore how it helps agents close more deals.
• Wondering what’s new in AI marketing? Uncover the trends transforming the industry.

This Article Contains:

• 10 Best AI Marketing Tools to Scale Business Operations
• 5 Other AI Marketing Tools Worth Exploring
• 6 Benefits and Use Cases of Using AI Tools for Marketing

10 Best AI Marketing Tools to Scale Business Operations

Want to keep your marketing strategy competitive?

These are some of the best AI-enabled tools to optimize your marketing initiatives:

1. iovox for Improved Visibility into Customer Journeys

   iovox is an AI-powered lead generation and call analytics tool that you can use to improve operations and increase conversions.

   Our Conversational AI solution offers 360-degree visibility into every customer interaction and data-driven insights for improving customer journeys.

   It helps marketers:

   1. Extract Action Items and Enhance Follow-through

      Through powerful features like WebCallBack and WebConnect, iovox helps businesses connect and engage with leads interested in products or services.

      And once users contact you, iovox’s Conversational AI creates detailed call and voicemail summaries to distill actionable insights into the next steps. This helps your marketing team identify key action items and necessary follow throughs to convert leads.

      The best part?

      Through these features, iovox ensures you don’t miss key opportunities and your marketing teams don’t have to spend hours analyzing customer interactions to close deals.

   2. Uncover Hidden Customer Insights and Identify Quality Issues

      A lot is said on calls, and agents don’t always notice subtle clues about customer preferences or problems.

      Iovox can analyze your calls through its AI-powered Conversation Detective to capture key customer details and uncover quality issues that need addressing.

      The feature provides deep data extraction and contextual understanding to give your marketing team real-time insights into personalizing strategies and recommendations. You can also use the data to train your team to improve on quality issues.

   3. Enhance Customer Experiences

      iovox’s AI algorithms analyze user sentiment to detect emotional cues based on the caller’s tone, word choice, and phrasing.

      It uses this data to provide valuable insight into how customers feel about products, services, or interactions with your company. This feature can help inform your customer service and support strategy to increase customer satisfaction.

   4. Ensure Compliance with Privacy Regulations

      You may wonder if using AI to analyze customer conversations is legal.

      While call recording is legal, creating transcripts that contain details about health or other personal information is a compliance issue.

      However, iovox automatically detects and redacts any sensitive, personally identifiable information (PII) from transcripts to ensure compliance with privacy regulations.

      This helps safeguard user confidentiality and retain customer trust.

2. Jasper AI for Content Marketing

   Jasper is a generative AI tool that helps streamline product or content marketing processes to drive revenue growth and customer engagement.

   This AI content helper tool lets you:

   • Integrate the marketing editor into your current tech stack for efficient copy editing.
   • Set formatting and grammar rules to enable quicker edits based on your organization’s style guide.
   • Configure recommendations to be on point with your brand’s voice and tone.
   • Create on-brand visuals via an image suite to launch a marketing campaign in seconds.

3. Zapier for Workflow Automation

   Zapier is an AI-powered tool that streamlines operations through custom workflows outside the usual scope of tool integrations.

   It helps marketers:

   • Build custom workflows (zaps) by connecting various tools to simplify any marketing task.
   • Serve customers and employees better via an AI-powered chatbot.
   • Generate additional information for customer databases that drive marketing processes. For example, AI can use the area codes in phone numbers to determine a user’s location and qualify leads.
   • Create a visual representation of team processes and analyze them to improve workflows.

4. Replo for Building eCommerce Landing Pages

   Replo is an AI-enabled landing page builder that helps you create on-brand Shopify pages for marketing campaigns.

   Its AI features let you:

   • Design and build high-converting landing pages in minutes.
   • Set a style guide to ensure your landing pages’ copy and design are on brand.
   • Transform desktop pages into mobile responsive layout.
   • Generate copy variants to AB test content ideas.

5. Perplexity AI for Generating Ideas

   Perplexity is a free AI-powered search engine for informational and inspirational discovery that can enhance marketing operations.

   This AI marketing tool allows you to:

   • Brainstorm marketing ideas to drive better outcomes, like improvements in ad click-through rates, email open rates, and content engagement.
   • Get factual information and set up or improve marketing operations.
   • Analyze data to discover opportunities to earn more customers and revenue. 
   • Explore new topics in-depth to gain valuable insight into audience trends.

6. Tidio for Engaging Customers

   Tidio is a chatbot tool that takes your customer service game to the next level through AI-agent live chats.

   Its AI features help marketers:

   • Provide live assistance to multiple users simultaneously and reduce first response times.
   • Answer customer questions instantly with human-like conversations based on support content.
   • Upsell relevant products to potential customers based on Shopify inventories.
   • Tailor interactions based on audience insights to improve customer satisfaction.

7. Smartly.io for Social Media Marketing

   Smartly is an AI advertising platform that lets you streamline social media advertising workflows, from building ads to gaining insights about their performance.

   The platform allows you to:

   • Automate creative production with generative AI to build personalized experiences based on your target audience.
   • Use AI automation to optimize cross-channel social media marketing campaigns for better performance.
   • Dynamically optimize your ad spend with AI-powered predictive budget allocation.
   • Analyze ad performance to improve future campaigns.

8. Reply.io for AI Sales Outreach

   Reply is an AI-based sales engagement platform that lets you scale multi-channel outreach capabilities, including phone, SMS, social, and email marketing.

   This AI tool helps you:

   • Automate personalized outreach campaigns at scale.
   • Identify and engage the perfect audience for your business.
   • Save verified leads directly to your CRM.
   • Automatically manage follow-ups, resolve customer queries, and book meetings to close more deals.

9. Grammarly for Writing Assistance

   Grammarly is an AI content helper and writing assistant that enables marketers and other users to spot and fix grammar, punctuation, and tonality errors.

   Grammarly’s AI helps you:

   • Create personalized content based on who’s reading it.
   • Edit written material on any website without copying it into Grammarly’s editor.
   • Adapt content to suit your brand style and voice.
   • Brainstorm, draft, and refine content in a single click.

10. Marketo Engage for Marketing Automation and Analytics

    Marketo Engage is a marketing automation tool that lets teams scale personalized buyer engagement and optimize marketing ROI. 

    This platform lets you:

    • Automatically update user profiles based on cross-channel engagement.
    • Analyze each marketing touchpoint’s impact on revenue.
    • Explore engagement metrics and break down results by audience, content, or platform.
    • Find patterns in datasets to gain targeted, actionable insights.

    After learning about the best AI tools for essential marketing activities, let’s explore more tools that improve your reach and conversions.

5 Other AI Marketing Tools Worth Exploring

These AI tools can also help improve marketing performance for specific strategies:

1. Clearscope for SEO Optimization and Keyword Research: This AI-powered tool helps marketers optimize content for search engines. It helps boost organic visibility by identifying high-impact topics and providing data-driven content suggestions.
2. Canva for Creating Visual Graphics: Canva has various artificial intelligence tools, including an AI image generator and design suite. These tools help a marketer create beautiful graphics for social media marketing or website design within seconds.
3. Kissmetrics for Tracking Audience Insights: KissAI helps marketers gain actionable insights without crunching the numbers. The tool analyzes user behavior to provide data on improving engagement and boosting revenue.
4. Rival IQ for Uncovering Competitor Insights: Rival IQ analyzes competitor social media data to provide AI insights into empowering your social strategy. It provides in-depth analytics across various social channels, including Facebook, Instagram, LinkedIn, and TikTok.
5. Influencity for Boosting Influencer Marketing: Influencity is an influencer marketing management platform that uses AI to identify viable influencers and make impactful proposals. The tool also creates reports on influencer performance to support recommendations.

Now, you may wonder if AI adoption is essential when considering marketing tools.

Let’s explore the benefits and use cases that help AI marketing tools stand out among their non-AI counterparts.

6 Benefits and Use Cases of Using AI Tools for Marketing

Here’s what you stand to gain by using AI marketing tools:

1. Scaling Personalization

   Personalization helps marketers improve customer engagement and relationships, ultimately driving greater revenue.

   But doing this at scale can be complicated.

   Fortunately, AI tools can analyze customer browsing, engagement, and purchase data to empower personalization at scale. They can deliver tailored content and recommendations to every customer to improve customer satisfaction. 

2. Driving Efficiency by Automating Follow-Up Tasks

   AI can help automate routine tasks to ensure your team focuses on strategic marketing efforts.

   This can include automating email marketing campaigns, social media management, and any other administrative marketing task to ensure your team doesn’t have to spend time on them.

   For example, iovox provides automatic summaries after sales calls and analyzes conversations to provide AI insights into call outcomes and action items. This ensures sales reps spend less time filling out call details and logging customer data. The tool seamlessly integrates with your CRM to provide a complete picture of sales data for future marketing efforts.

3. Enhanced Lead Qualification

   Qualifying leads allows businesses to focus marketing approaches on customers likely to convert, helping improve overall marketing efficiency and ROI.

   Tools like iovox use AI to score leads and improve lead qualification by analyzing customer conversations and identifying keywords to score leads. Your team can incorporate these keywords into key messaging across advertising and marketing channels.

4. Enabling Smarter Marketing Spend

   As noted above, AI can help improve marketing efficiency and resource usage, which drives optimized, smarter marketing spending.

   In fact, some AI tools can go a few steps further by forecasting future revenue through predictive analytics. iovox tracks call origins and uses the data to predict revenue trends based on marketing spend for each channel. This data can also help companies optimize marketing budgets to drive improved outcomes.

5. Generating Ideas for Creative Assistance

   After creating hundreds of marketing campaigns, it’s easy to understand how a marketer may struggle to come up with something new.

   Thankfully, generative AI tools like ChatGPT, Jasper AI, and Midjourney can create AI-generated content and develop innovative ideas for a new digital marketing campaign. This allows marketers to explore more options to engage customers and improve conversions.

   Finally, marketers have a solution to the infamous “make it pop.”

6. Improving Customer Experiences

   Businesses rely on digital marketing to capitalize on opportunities for conversions.

   But in the long run, improving your reach isn’t enough. Businesses need to build loyalty to retain existing customers, and AI tools help make the process easier.

   For example, iovox analyses keywords from calls to map customer preferences and sentiment at scale. This data helps marketing and service teams optimize each customer interaction and experience with appropriate messaging and offers.

   Ultimately, these improved experiences build brand image and customer loyalty.

Wrapping Up

The best AI tools for your business depend on your marketing needs and goals, whether that’s engaging your audience, generating leads, or boosting conversions.

But remember, although AI helps scale operations, its adoption isn’t always straightforward. You must integrate the tool and train your team to use it effectively to enhance marketing initiatives.

The good news?

iovox seamlessly integrates with your current systems to offer large-scale automation without hassle. We can also help you set up the tool to suit your business objectives.

Click the call button below to get in touch with us and we’ll explore the benefits iovox can have for your marketing strategy. You can also email us at hello@iovox.com or call us toll-free from within the US at +1 888 369 9519.

From outside the US, please reach us at one of these numbers:

London, UK +44 (0)20 7099 1070
Sydney, Australia +61 (0)2 8520 3530
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