Immobiliare.it proves portal value with iovox call tracking.

The challenge

Immobiliare.it is the leading property portal in Italy with more than 1.2 million listings published across their portals, by both agencies and private users. While email was the primary lead source on the platform, users could also contact agents directly by phone.

The challenge was attribution. Immobiliare.it had no way to demonstrate that incoming calls were directly generated by their platform. Agents were receiving value, but the platform wasn't getting credit for it. Without call data, it was difficult to justify advertiser spend and strengthen the commercial relationship between portal and agent.

The solution

Using the iovox API, Immobiliare.it integrated call tracking into their normal workflow by implementing local iovox Numbers and Call Whispers. Call Whispers deliver a short, pre-recorded message to the called party before they answer. Each time an iovox Number on the Immobiliare.it portal is called, a brand reminder plays to the agent, emphasising the platform's value at the moment of connection.

Paired with robust analytics, Immobiliare.it gained the data they needed to share with customers, demonstrating clearly and quantitatively how many leads their platform was generating per listing.

The results

Once operational at scale, Immobiliare.it had all the data they needed to improve customer awareness of portal value. With branded call reminders and call statistics available to agents, interaction quality improved and the commercial conversation with advertisers became much more straightforward.

The call tracking and analytics solution enabled Immobiliare.it to achieve both goals: improved customer service and greater platform value awareness, reinforcing their position as Italy's leading property portal.